Dreamweaver Digital

15+ Years of Digital Marketing, Website Design, and Business Development Experience

headshot of Kay Rice

Meet Kay 

Kay Rice, Our Founder, Owner, and Project Manager Extraordinaire

Kay is a creative strategist with expertise in setting and executing results-driven marketing program initiatives. Self-starter with an entrepreneurial flair, and a passion for lifelong learning, and personal growth. 

Some of Kay’s Featured Work

Spontaneous Health, LLC Coaching and Wellness Education site.

Website Design and Development for Wellington Family AutoFest

Brand Architecture: Student project presentation for Dreamweaver Digital.

Pitch Deck for Szechuan Place,  Digital Marketing Evaluation, and Proposal.

The landing & promotion site for The Ultimate Fitness Quest project.

Experience

Digital Marketing/SEO @ Snap! Mobile – Remote | Contract | August 2022 – January 2023

SEO coypwriting and strategy | SEO audit and reporting | Brand resources and presentations |  Website Development | Microsoft Sharepoint | SEO Competitive Analysis

Accounting and Consulting  @ Water Pro, Inc. Gloucester, VA | June 2020 to April 2023
  • Software Integration: Assisted with the integration of  QuickBooks® financial software with ServiceTitan® CRM.
  • Accounting: Consulted on updating and automating accounting procedures and performed weekly and monthly accounting tasks and reporting.
Digital Marketing Consultant| Project Manager | Wellness Coach | Instructor @ Spontaneous Health, LLC: Freelance & Contract | June 2006 – June 2022

Business Development & Marketing

  • Brand and Website Development/WordPress Designer WordPress Design and Development, including branding, content creation, Email marketing, and payment processing in various industries.
  • Marketing Strategist Email and Social Media Marketing Management for lead generation and delivery of digital assets, educational materials, resources, and program support to ensure a successful user experience and outcome with measurable results.
  • Project Management Selected and managed a team of web developers and designers specific to clients’ needs to personalize graphics, web elements, and advanced product features.
  • Search Engine Optimization SEO copywriting and strategist. On-page, off-page, and technical.
  • Publishing Process Let multiple authors through the publishing process by serving as project manager, launch strategist, and overall brand consultant leading to successful book launches.
  • Communication Management Interact and establish exceptional working relationships with key stakeholders, including clients, corporate executives, and contractors.
Marketing Project Coordinator | Project Management Specialist @ Sunrise Ranch Retreat and Conference Center, Loveland, CO / 2012 – 2014

Led end-to-end implementation of innovative marketing programs, managing and collaborating with dynamic and cross-functional teams to deliver on organizational goals and objectives. Implemented BaseCamp® project management software ranch wide. Event management and support.

Education

Digital Marketing Professional’s Program | September 2022

Old Dominion University, Norfolk, VA

Master of Education (Exercise Physiology); Bachelor of Arts (Art, Business & Psychology)

Auburn University, Auburn, AL

Certifications

Hubspot®: Contextual Marketing, Growth Driven Design, Inbound Marketing, Content Marketing, Digital Marketing, SEO, Digital Advertising, Social Media, Email Marketing, Hubspot® Reporting

Google: Advanced Analytics, Ad Search

Hootsuite®: Social Media, Hootsuite® Platform

Sales Assembly: Marketing Leadership

Technologies

WordPress® | Microsoft Office| Microsoft Word | Excel | Canva| Basecamp/Asana |  AWeber | HubSpot® | SEMrush | Moz | Screaming Frog | QuickBooks® | ServiceTitan® | PowerPoint | Zoom

Content Marketing

Content creation for a variety of platforms, both written and visual. Content creation for lead generation, customer nurturing, and support along the customer journey. On-page SEO copywriting. 

Publishing

Book publishing, support, and marketing. Assistance with content, marketing, launching, and the entire publishing process. Kay has helped several authors with their book projects, as well as being a published author herself.

Website Development

More than fifteen years of experience with Website Design and Development using WordPress®. Familiar with a variety of integrations, payment processing, and design.

Kay Rice

Let’s get in touch. Send me an email if you have a question or would like to find out more about how we can work together to achieve your goals.